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Tell me the story of your personal brand

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This time of year is a good time to tell stories, whether about celebrating Christmas, Chanukah, Kwanzaa or New Years in the old days, or about the lengths we go to secure those tokens of endearment for our loved ones. Many times these stories are fraught with memories of good times and maybe someone who is no longer among us.

At a recent meeting of Back on Track Network in Davie, FL, we were asked to remember something whether it made us sad or glad, because it was something that we had lived. No one can live our memory for us, unless you’re in a science fiction thriller, it is something that we alone possess. Because this time of year is so celebratory, it can be the smell of the sugar cookies, or one of those old favorite tunes that brings us back to that time in our mind’s eye. When it does, I hope your memory is good one and helps you tell your story.

Your personal brand is your own unique story; can you tell it to me? The story of how you came to have your personal brand belongs to you alone. It may come from deep in your memory, or it may have just occurred to you, but it is yours to tell. Your personal brand grows and changes over time, just as you do. You might start out as a musician and become a project manager for a music company. Your schooling might be in engineering, but you’re now in finance. You could be a pharmacy technician longing to be a cosmetician, or a massage therapist who becomes a chef. You might have been an editor in your home country, but you’re doing administrative work to get by here in the U.S. These are all stories I’ve heard, and although they say there are a million stories in the naked city, I think it’s more like three hundred million stories out there and more being born every day.

As we come into the home stretch of this year, try to come up with your personal tale. Stories are compelling, they help us imagine, put us in the other’s shoes, and enable us to dream. It is a proven fact that in interviewing, you have to tell a good story in order to catch a hiring manager’s ear and be memorable. It might take some hard work and editing on your part for it should have a beginning, middle and an end. In the case of an interview, the finish might be why you would be right for the job, or how passionate you are about your field. More than that, it should leave the hiring manager imagining what it would be like to have you working for them. Leave them feeling engaged and inspired. It’s alright to tell about a few mishaps along the way, or roads you took and later changed directions. After all, isn’t that what you are all about? So, come on, tell me the story of your personal brand.



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