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Teens get there safe driving campaign

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Allstate Foundation and teen pop singer Austin Mahone launched a campaign to encourage teens to be mindful about safe driving. The campaign is called #GetThereSafe and last week Sacramento Charter High School was featured in California as one of the early adopters.

Raising awareness about being mindful behind the wheel is important for everyone, but especially teens – as they are inexperienced drivers and distraction is the main reason for crashes. According to the Center for Disease Control motor safety, motor vehicle crashes are the number one killer of teens; and among teen drivers, those at especially high risk for motor vehicle crashes are:

  • Males: In 2010, the motor vehicle death rate for male drivers and passengers ages 16 to 19 was almost two times that of their female counterparts.
  • Teens driving with teen passengers: The presence of teen passengers increases the crash risk of unsupervised teen drivers. This risk increases with the number of teen passengers.
  • Newly licensed teens: Crash risk is particularly high during the first months of licensure.

And unless your teen is in the habit of turning off the smart phone, mobile connectivity poses an ongoing distraction. According to a recent Digital Journal Op-Ed by Larry Alton, Apple's recent filing of a patent for a mobile lock-out mechanism to prevent users from using their devices while operating a vehicle is in response to the growing threat distracted driving has become to public safety.

#GetThereSafe campaign is a teen-led program. “[This campaign] raises awareness around the dangers of the three risky driving behaviors that frequently cause fatal teen crashes – speeding, not wearing a seatbelt and being distracted by other teen passengers in the car,” reads the press release..

Related reading: Understanding the parent power to discourage texting while driving: There is an app for that

Morgan Mitchell is a student at Sacramento Charter High School was selected to join teens from high schools across the country help raise awareness for smart teen driving. “Safe driving is important to me because I’m a teen and I just started driving a lot. It’s way more important to stay safe than have fun,” she said. “From #GetThereSafe, I’ve learned I can drive with no distractions, slow down and of course, wear my seatbelt!”

Now through Aug. 8, teens have a chance to show where and how they get there safely by entering the #GetThereSafe Challenge. The winner of the Challenge will win a meet and greet with Mahone. For more information, visit: TeensGetThereSafe .




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