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Technology: The backend at the 2012 Olympics

Olympic Technology

2012 Olympic Technology
Getty Photos
iPhones at the Opening
Getty Photos

Behind all the Gold, Silver and Bronze 'Bru Ha Ha" of the 2012 Olympics in London was a whole different dynamic taking place. We are well past the dawn of this millennium and emerging technologies have become the norm. It was simply second nature for, Olympic diver, Tom Daley to step up to the diving board with iPod camera in hand and start documenting his own version of the Olympics. This act would have been inconceivable in earlier generations.

With increasing knowledge, designs and inventions are marveling athletes on the backend who anticipate being the first to introduce the countless new Olympic techno crafts to the world. Michael Phelps sported a new line of "Fastskin3" from Speedo while winning his 22nd Olympic Gold. Under the 2012 guidelines reports Jesse Emspak, Discovery News "...for the 2012 Games, the LZR and any other suit that provided all-body coverage was disallowed, as were any suits made of polyurethane and rubber. " This was not a showstopper for Phelps. Sprinter Allyson Felix demonstrated Nike's basketball and training technology and Chris Hoy sported Adidas muscle warming suit designed by Michael Steele.

Industry Innovations

Samsung turned up with the technology truck where visitors could walk through and experience the latest and greatest innovations. Remember that original burning wood Olympic torch, au naturalle, reminiscent of ancient Greece? of the high tech Olympic torch was sold by a torch bearer in an online auction for 153000 GBP, but for a good cause. The funds were used for a community garden called the People's Plot. Hollie Boneswit, Olympic coach capitalized on her downtime using Facetime to connect with family. Perhaps the most impressive technology was the high tech GE Digital Imaging Technology for the athletes at the Olympic games. It was not just about xrays and blood pressure, GE brought along its anti-doping imaging technology and as you can imagine its sophisticated MRI technology can detect it all.

Futuring the Olympics

What lies in the future for Olympic technology? How about those holograms ? According to IOC chief information officer, Jean-Benoit Gauthier, and Rio Olympics 2016 CIO, Elly Resende who collaborated on the report Ascent at London 2012: A vision for sport and technology, as reported by Harnish Barwick in CIO, Australia, we are due to experience holograms at the Olympics by 2020 and beyond. This is not at all far fetched since a dearly departed Tupac Shakur performed on stage, as a hologram, with Dr. Dre and Snoop Dog in 1996. The possibilities are mind boggling and it all comes with a high price tag. Stay tuned for holograms as a service in the future.


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