A telling statistic from CouponCabin.com:
Nearly Six-in-Ten Single U.S. Adults Agree There is Less Romance in the Digital Age, Finds CouponCabin.com Valentine's Day Survey.
While technology and all the gadgets we own can make our lives easier, a new CouponCabin.com survey says that courtship and romance in the digital age can face some challenges.
The survey shows that nearly six-in-ten (58 percent) of single U.S. adults agree there is less romance in the digital age. It's kind of ironic that this survey was conducted online in the United States by Harris Interactive on behalf of CouponCabin, but let's go with it.
From January 23rd to 25th, 2013, 2,160 U.S. adults ages 18 and older, among which 735 were single were surveyed for this poll.
Even on the most romantic day of the year, many people are falling short.
53 Percent of U.S. Adults Don't Plan to or Are Unsure if They Will Buy a Gift For Their Valentine This Year.
We live in a different world than our parents with almost half (47 percent) of single U.S. adults saying that the prevalence of the Internet, social media, and cell phones has made romance a thing of the past.
More than half of single U.S. adults say that emailing is common in the dating world, while 64 percent said that texting is the primary form of communication between those that are dating. Kind of sad.
I guess the good news is that people are still getting in touch, but formal dating is becoming uncommon.
Nearly four-in-ten (39 percent) report the last time they went on what we call a formal date (i.e., not an online conversation or date with a group of people, but an actual date with one other person) was more than one year ago. A miniscule 14 percent or the people responding said they have never gone on a formal date.
"Technology's effect on everyday life has spread to the dating world, bringing its own set of unique challenges," said Jackie Warrick , senior savings advisor at CouponCabin.com. "At the same time, the constant introduction of new digital tools and services can result in new opportunities to make potential love connections."
But some singles say that reaching out to potential dates on social media sites (like Twitter, Facebook, and Instagram) is common. Forty-four percent agree that online dating is a now a good way to meet people.
Getting back to gifts, this is what CouponCabin found:
The Internet will also help out people searching for Valentine's Day gifts this year. While 53 percent of U.S. adults don't plan on buying a Valentine's Day gift or service or are unsure if they will, 47 percent said they would pick something out for their sweetheart on February 14th. Of those that plan to make a purchase to honor St. Valentine, 63 percent are at least somewhat likely to buy that gift or service online.
How much will we spend this Valentine's Day?
CouponCabin estimates:
$0 – 10 percent
$1 - $50 – 40 percent
$51 - $100 – 19 percent
$101 - $200 – 16 percent
$201 or more – 16 percent
That's a good percentage spending $50 or more. It looks like people that use technology aren't afraid to spend money. Not a surprise to me.
For more information on the survey or CouponCabin head on over to:
http://www.couponcabin.com.
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