In searching Google, almost all of us just look at the first page search results, with a few checking on the succeeding pages. Still, we usually find what we need on the first page of the search engine. Search algorithm is a way of indexing and ranking the most reliable web pages on the search results. With this, people can see immediately what they need to find.
Ranking on the First Page
Many businesses that have websites on the internet would want to be one of the sites on the first page of search results so that many can visit their site. It is still the webmaster or content person who is responsible for arranging these articles in relation to keywords, developing the effective content marketing strategy, and taking the correct approach when it comes to links and off-page SEO. To have an effective and better understanding of SEO perspectives, there are some things businesses can do to get some ideas.
A business can first conduct a competitive analysis and compare their website with their competitors. By doing this, they can set a higher mark for the content and its value. The contents should be engaging and informative. The website owner has to make sure that the contents are helpful to readers. The main idea should be seen first, so that the readers will know that this is the article they need to get concepts and additional information. Being unique is also considered so that people will see the difference of the site from others. Next is to make sure that you have caught the attention of social influencers for them to use your articles and ideas. It should follow the content marketing strategy you've put up, making it more possible to capture future readers. Knowing who you will influence in reading your articles is already an advantage.
Fixing Broken Links
Knowing if you have broken links will also help in improving the site and the article itself. Either you fix the link, or you redirect it to another page. This is also one way to improve the whole site. It can be another link so that they can just click on it and the user is sent to another page. You can also use pictures and images so that search engines can also relate image search to your articles and site. Although there are some pictures that might need permission to be used. It would be better to make sure that all the images that you use are published with the permission of the owner, or you can make your own graphic, or use your own images.
Some search engines, like Google, are becoming strict and more discerning with the websites and articles that are indexed. These search ranking of businesses also depend on a custom landing or home page. Sometimes, the websites consider those which use older domain names (called “aged domains”); have a quick loading time; a high popularity rank; and high authority inbound links to the page. The inbound links should be enough to locate relevant pages like local forums, review sites, business listings and many others.
Links and Citations
Having a few online citations with a good percentage of user interaction is also helpful in giving you a good ranking. Being active in social network sites can be helpful in a way that you can advertise your site, and solicit acknowledgements and feedback for improvements. Be consistent with your choice of keywords so that if the topic is searched, readers will not get confused and your article and site will rank higher on search engine results. Making a blog is also helpful so that it can be used for discussion and interaction with readers.