LeBron James made his long-awaited announcement July 11 shortly after noon. He used his own website to announce that he's returning to the Cleveland Cavaliers in 2014. You can check LeBronJames.com for the actual announcement. If you click on the picture of LeBron wearing number 6 in a yellow Cavs uniform, you'll link to this Sports Illustrated article by LeBron as told to Lee Jenkins. The article comes across as being in LeBron's own words. The whole situation is making lots of Cleveland and Akron basketball fans happy.
LeBron is no stranger to technology. His website is professionally designed and from all accounts, the site handled the traffic of the big announcement without crashing. LeBron also tweets regularly. He and his whole family have appeared in commercials for Samsung products, notably the Samsung Galaxy Note smartphone in 2012. As early as 2011 he worked with Google+ to stream an off-season basketball game tour. His media persona is more professional now, in 2014, than it appeared back in 2010 when he left the Cavs for the Heat, as evidenced by the website and Sports Illustrated announcement.
One person who likely influenced LeBron to return to the Cavs is Zydrunas Ilgauskas, nicknamed Z, former player for the Cavs and the Heat who now works for the Cavs' front office. Quoting Twitter, Cleveland.Com reported that Z flew to Miami in Cav's owner Dan Gilbert's plane to meet with LeBron last week. LeBron's attendance at the ceremony to retire Z's number in March, 2014, was widely reported. The two players are friends and LeBron influenced the Heat to hire Z late in Z's playing career.
The last few sentences from LeBron's statement in Sports Illustrated are worth repeating: "In Northeast Ohio, nothing is given. Everything is earned. You work for what you have. I’m ready to accept the challenge. I’m coming home."