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Tech Marketing 360: Puttin’ on the Ritz

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Deciding whether or not you really need to go to another industry conference? I get it. We all may be feeling a little inundated with the countless opportunities and events that seem to spring up over night. That being said, once in awhile a conference comes along that you know is going to be worth every penny – and, that is Tech Marketing 360.

Let’s just say, if you only had to attend one conference this year, this may be it.

Here’s why you need to go to Tech Marketing 360 (February 18-20, 2014):

Location, Location, Location

Of course I could tell you about all of the amazing speakers that are going to be in attendance (which there will be) and all of the new technological insights to be gained (which there are), but let me cut straight to the point. This 3-day event is going to be held at the beautiful Ritz-Carlton Laguna Niguel. Enough said.

If you haven’t been to the Ritz before, this particular hotel is situated on a 150-ft. bluff overlooking the expansive Pacific Ocean. And, the picturesque view of sunset from the hotel lobby bar alone is worth the price of admission. If nothing else, you’re sure to get the best #nofilter Instagram photos of any of your friends! So, Tech Marketing 360 has certainly hit the mark with this venue.

Vision

Ok, now that we have the obvious out of the way, let’s talk about the foundation of this conference – vision. As the website says, “Technology is the most dynamic and challenging area in a marketer’s world.” It’s true. Usually, as soon as you’ve punctuation the last sentence of your marketing strategy, it’s probably already out of date and behind the times. That’s how fast our industry is changing.

To be relevant you need to find a way to bridge the gaps between quantitative data, creativity and your business’s objectives. How do you do that? You need to reconnect and reevaluate. Tech Marketing 360 is the perfect way to renew your marketing goals, revisit your plans and keep your campaigns on the cutting edge.

Practical Education

Tech Marketing 360 attendees will not only have access to 30+ educational seminars across 5 tracks, but the opportunity for professional growth and education is only heightened by the caliber of speakers scheduled to present.

From Yahoo’s David Pogue to Mashable’s Stacy Martinet, the who’s who will be in attendance, and you should be too. These speakers’ real world knowledge and know-how in the tech marketing industry, translates into exciting learning opportunities for you.

And the best part? Tech Marketing 360 promises you’re not going to be bombarded with highfalutin theories and impractical strategies that can never be implemented. Instead, you’re going to leave the conference armed with real life uses, proven best practices, how-tos and case studies that are immediately actionable. (I’m giving a virtual high-five to whoever on the Tech Marketing 360 team is responsible for this decision. I speak for many conference goers when I say “a BIG thank you!”)

A Concentrated, Collaborative Community

This conference will have 400+ of the best and brightest tech marketing minds of business in one fancy room-at-the-Ritz. From the hundreds of high-level marketing executives attending to the renowned keynote speakers, everyone will have something to offer each other. The opportunity to engage and learn from peers at intimate networking receptions is priceless, and that’s why I’m looking forward to the whole conference, not just my favorite sessions.

Tantalizing Technology

And last, but certainly not least, the main reason you should go to Tech Marketing 360 this year is for the “tech.” Here you can discover, demo and discuss emerging marketing technologies that will give you an advantage. Whether you’ve been looking to further explore social, search, email, demand gen, CRM, Ecommerce, mobile, analytics solutions and more, Tech Marketing 360 will help you fill your technology toolbox. As a self-proclaimed tech nerd, I’ve already scanned the list of sponsors and exhibitors and have my reconnaissance mission all laid out.

All kidding aside though, Tech Marketing 360 is an absolute must for industry professionals looking to keep their competitive edge. It’s a unique opportunity to learn from top-level players in the field, as well as to network and connect with hundreds of technology and marketing professionals.

For more information on the speakers and educators of the Tech Marketing 360 event and to purchase tickets, visit www.techmarketing360.com.

Once you register, be sure and connect with me so we can meet up at the conference! Tweet me @julienbrandt and use the hashtag #tm360!

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