The award was only for technology companies and it was awarded February 20, 2014 at The Ritz-Carlton Laguna Niguel in Dana Point, California.
The team at Intuit won a customized Tech Marketing 360 surfboard and proceeds will be donated to event beneficiary, Surfers Healing. Surfers Healing is based in San Juan Capistrano, and makes an effort to improve the lives of children with special needs through surfing lessons.
"Although so many impressive campaigns came across our desks, we were blown away by Intuit's cause marketing approach," states Tech Marketing 360 General Manager Gayle Wolski. "Intuit nurtured a six-month campaign and budgeted more than $25 million dollars in rewards. But this wasn't for their benefit alone—they shared the stories of promising small businesses, and ultimately sponsored one company's 30 seconds of fame. They directed attention to so many other companies along the way, helping fellow marketers gain exposure."
It is thought that Intuit's Small Business Big Game campaign by Intuit QuickBooks helped push them into the winner's circle.
The campaign lasted for months and helped a deserving small business, in this case, GoldieBlox air an all expenses-paid commercial that during the third quarter of the Super Bowl.
"We are honored to be recognized by Tech Marketing 360 and awarded its Campaign of the Year for Small Business Big Game," said Ken Wach, vice president of marketing, Intuit Small Business Group. "Our goal for this program was to give small businesses a voice and recognize their contributions. Having industry experts validate our efforts is truly rewarding."
Congrats to Inuit. Well deserved.