Samsung and the NBA locked in an impressive deal, announced Monday, that pushes all other tech competitors out of the water. It has made them the official handset, tablet, and television provider for the NBA, WNBA, and NBA Development League. In addition, the NBA refs will have Samsung tablet accessibility courtside to review plays. This obviously is another marketing tactic to increase the visibility of Samsung’s technology during games. Keep an eye on those refs!
Not just the referees, but Samsung users will also benefit from this deal. The NBA is aiming to create custom content and services for those using Samsung products. Samsung technology will provide content such as NBA League Pass, daily video recaps, expert analysis, and commentary of the basketball games.
But why would marketing for Samsung stop there? Oh right, it wouldn’t. The technology giant will also have a predominant presence on other related networks, such as ABC, ESPN, TNT, and NBA digital platforms.
NBA executive VP of global market partnerships, Mark Tatum, revealed, “More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung’s world-renowned products will bring them closer to the game.” Tatum continues prideful, “Samsung’s extraordinary commitment across the NBA, WNBA and NBA D-League will impact our game both on and off the court.”
Now, the moment you have all been waiting for: The numbers. According to the The Wall Street Journal, the deal is valued at $100 million. This is the most extensive collaboration for both Samsung and the basketball league to date.
To add another substantial element, rapper and mogul Jay-Z was included in the partnership announcing his latest album in a Samsung commercial during the NBA Finals.
The 2013-14 NBA season takes off Tuesday with back-to-back games on TNT. Don’t miss the Bulls vs. the Heat at 8 p.m. ET followed up by the Lakers vs. the Clippers at 10:30 p.m. ET.
Those are two great games you can’t miss and considering the latest partnership, there’s no reason you can.