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Team USA is no stranger to social media and content marketing

Ted Ligety
Ted Ligety
2014 Getty Images

The 2014 Winter Olympics from Sochi, Russia begin this week. While everyone is talking about the sporting events and medals to be won, we are here to let you know Team USA is no stranger to social media and content marketing.

We have sought out a few team members you just might know.

  • Shaun White
  • Julia Mancusco
  • Olympic teammates Marissa Castelli and Simon Shnapir

You can find each of these amazing athletes use their own style of connecting with their fans. However they all have two things in common, they use Facebook and Twitter to keep their fans up to date.

Let’s look at each member...

Shaun White
Carlsbad / US Ski and Snowboard

Use of social media:

Twitter: Shaun White
Facebook: Shaun White Page
Instagram: Shaun
Website: Shaun

Breaking News:
Feb. 5 2014

USA Olympic Team Member Shaun White announced today on his Facebook page, “After much deliberation with my team, I have made the decision to focus solely on trying to bring home the third straight gold medal in halfpipe for Team USA. I know my fans will have my back on this difficult decision. Thanks for the continued support.”

Julia Mancusco
Squaw Valley, California / US Ski and Snowboard

Use of social media:

Website: Julia
Twitter: Julia's twiiter page
Facebook: Julis Mancuso USA

Julia stated her reason why she started her Facebook page, “I created this page to keep in touch with all my loving fans!” She even posts an email address: .

Marissa Castelli and Simon Shnapir
Teammates / Figureskating

Use of social media:


Their Facebook page was started 01/13/2014 with over 1,220 likes to date.

Twitter: Castellishnapir
Website: Castelli-Shnapir

Marissa and Simon are quoted saying, “We successfully defended our US national title on January 11, 2014, in front of an amazingly supportive hometown audience in Boston, Massachusetts, and were nominated the next day to the 2014 U.S. Olympic team going to Sochi, Russia.” on their website.

You can follow the USA Olympic Team on their Facebook Page , or Team US Website where you can find all your favorite athletes information.

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