New York City was abuzz with Olympics hype – sponsors promoting their products, media covering the action from every angle, and world class athletes from all across the nation showing off their skills.
The Winter Olympics, considered by many to be a “one-off” fledgling compared to the elder Summer Olympics, has been gaining in popularity – ever since its line-up has been pumped with even more dangerous action sports – verging on the extreme.
Opening its doors into this wild sports world, the USOC introduced tens of thousands of urban professionals, tourists, and invited inner-city youth to such Olympics and Paralympics sports as alpine skiing, slopesytle snowboarding, bobsled, and sled hockey. With towering skyscrapers as a backdrop, several Olympics hopefuls showed-off their world class skills in several demonstrations such as ice hockey and slopestyle skiing.
A dozen corporate sponsors, who stoked USOC coffers to fund the 15 Winter Olympics sports and support Team USA athletes, paid an additional fee to promote their brands and products on-site. Chobani, Smuckers, and Bear Naked handed out thousands of yogurt products, peanut butter samples, and granola packets, respectively. Other corporations hosted interactive activities for fans to test their skills at slapshot hockey (Budweiser), Coca Cola (Wii snowboarding), and luge (Dow Chemical). Dow Chemical has reengineered the U.S. Luge team's sled, and supported the design of a new patriotic uniform that these headfirst sledders will proudly wear at the Sochi Olympics.
Liberty Mutual is sponsoring this 13-stop Road to Sochi Tour that opened with this 100 Day Countdown party, stretches throughout the nation at other cities, before returning to the Big Apple for its final stop on February 23 as a fitting conclusion to these Olympic Games.
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