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Taylor Swift to be new face of Keds spring collection: 'Bravehearts'

BEVERLY HILLS, CA - JANUARY 12: Singer Taylor Swift attends the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California
Photo by Jason Merritt/Getty Images

Taylor Swift has got her Keds on but they look like sneakers. Keds began working with Swift when shoes were made specifically for her Red album. Swift will be continuing her relationship with the shoe company according to, by appearing in ads for the new Keds spring lineup which will feature Swift in their brand new “Bravehearts” collection.

The “Bravehearts” collection builds on the phrases that were used to inspire and empower “brave girls,” using phrases like “take chances,” “trust yourself” and “don’t change.” The Keds website showcases the “Bravehearts” collection saying “Welcome, brave girl. Create your own happily ever after” and includes a new video featuring Swift.

Swift talked about her love for the brand by saying:

When I was a little kid, I had a pair of white Keds I wore everywhere." Adding, "It was a nostalgic feeling when they asked me to be the inspiration for the collection. It's cool to be part of something with such a legacy."

You can catch Swift in action when she performs during The 56th Annual GRAMMY Awards happening on CBS beginning at 8 p.m. EST Jan. 26, 2014 live from the Staples Center in Los Angeles. Swift heads into the award show with four nominations.

Swift's four nominated categories include two nominations for Album of The Year and Best Country Album for her Red album. Swift is also in the running for Best Country Song with "Begin Again" and Best Country Duo/Group Performance for "Highway Don't Care" with Tim McGraw and Keith Urban.

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