Taylor Swift will keep wearing her Keds. Keds began working with Swift when shoes were created based on her “Red” album. Swift will be continuing her relationship with the shoe company according to Radio.com by appearing in ads for the new Keds spring lineup which will be featuring Swift in their “Bravehearts” collection.
The new “Bravehearts” collection ads builds on the phrases that were used to inspire and empower “brave girls” using the phrases “take chances,” “trust yourself” and “don’t change.” The Keds website showcases the “Bravehearts” collection saying “Welcome, brave girl. Create your own happily ever after” and includes a new video featuring Swift.
Swift talked about her love for the brand by saying "When I was a little kid, I had a pair of white Keds I wore everywhere" adding "It was a nostalgic feeling when they asked me to be the inspiration for the collection. It's cool to be part of something with such a legacy."
You can catch Swift in action when she performs during “The 56th Annual GRAMMY Awards” happening on CBS beginning at 8:00 p.m. EST Jan. 26, 2014 live from the Staples Center in Los Angeles. Swift heads into the award show with four nominations.
Swift's four nominated categories include “RED” earning two nominations for Album of The Year and Best Country Album. Swift is also in the running for Best Country Song with "Begin Again" and Best Country Duo/Group Performance for "Highway Don't Care" with Tim McGraw and Keith Urban.