It was an exciting afternoon for Taylor Swift fans as the singer took to her first-ever worldwide Yahoo live stream to announce the release of her new album, 1989, and its lead single, "Shake It Off."
A bubbly Swift opened the live stream at the top of the Empire State Building; she described her first single, “Shake It Off,” as a dance pop song with an '80s beat. In the song, she addresses her critics:
"I go on too many dates, But I can’t make any of them stay, At least that’s what they say."
A breathless, smiling Swift then announced her new album would be entitled 1989, and would be scheduled for release in October of 2014. The album cover is a Polaroid picture of Swift; she announced that this will be remain a theme in the album packaging.
We've made my most sonically cohesive album I've ever made," Swift said about the purely pop album.
For the upcoming tour, she is going to host the “1989 Swiftstakes," which will be a sweepstakes for fans to win highly coveted Meet-and-Greets tickets to her shows on the upcoming tour.
Swift, then debuted the “Shake It Off” music video, which plays on the mockery of her awkward dance moves. In the video, Swift dances with a herd of professional dancers, and ends the video dancing with 100 hand-chosen fans.