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Tattoos Alive comes alive at Toy Fair

Tattoos Alive debuted at Toy Fair with a new take on the old “lick and stick” temporary water transfer tattoo.

Tattoos Alive booth at Toy Fair.
Jim Bessman

After downloading an innovative new app and applying the tattoo, the artwork comes to life when scanned, turning the tattoo into singing, dancing and crawling musical 3D characters and designs including a robot, dinosaur, spider, saxophone player, fairy and turtle guitarist.

At Toy Fair, a static robot tattoo turned into a lively dancing robot on the arm of a model after being scanned by a cell phone. But even the packaging was enlivened, with a sax player popping out of the box after being scanned and then energetically playing his horn.

Tattoos Alive is a brand of California-based Glimmer Body Art.

“Nothing new has been developed in temporary tattoos since scratch-and-sniff, and we saw an opportunity with technology to bring greater engagement and enjoyment to the product,” says Glimmer Body Art’s founder Macky Samaco.

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