A billboard outside of Lubbock, Texas has caused a stir this week. The billboard depicts a figure who is supposed to be Jesus Christ with words such as "Outcast" and :"Addicted" tattooed on his body. The billboard is the work of the group Jesustattoo.org. The site has Jesus as a tattoo artist, who physically takes on people's sins. The people in the site's video reveal their sins and struggles tattooed on their bodies, and Jesus changes them to something positive.
Some people see the billboard as blasphemous or sacrilegious. Others see it as a clever way to share Christ's message of redemption. The organization also states that they have several other billboards they plan to place in the area.