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Tart Collections sets the trend for fall 2012

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Fall is here. It is that time of year when we all want to know what the new fashion trends are going be and look at our wardrobe wishing we could just by magic replace the outdated pieces crowding it. With this in mind, we are bringing you Tart Collections; a locally based fashion company that is setting new standards in the world of "elegant" sportswear.

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Sassy, sexy, elegant yet affordable is how we define Tart Collections.
Made of rayon challis, lace, silk modal, cotton, vegan faux fur, faux leather and sometimes a little spandex to hug our curves, the unique pieces are truly comfortable.

From graphic to animal prints, eye catching patterns, casual to evening wear, there is a piece for the elegant and sexy woman who wants to draw the attention or simply look beautiful.
The fall palette of black, gray, white, taupe, navy and mustard is simply seductive.

The collections are timeless and bear designers Jamie and Dana Finegold’s creative seal.
Pioneers in the re-invention of jersey knits with a modern twist, they saw a need for comfortable luxury and are taking the world of affordable trendy fashion by storm.

It is no wonder celebrities like AnnaLynne MCCord, Ashley Benson, Minka Kelly, Paris Hilton, Sofia Vergara, Selena Gomez, Alessandra Ambrosio and Kourtney Kardashian are donning the pieces with sexy pride.

"We are not a monster retail brand and create each piece with care. Our clothes are soft to the touch and exult comfort, yet we don't sacrifice style and beauty. Your eyes and your hands will make you fall in love. 50 percent of our pieces are made in San Francisco," proudly shares Jamie Finegold, Founder of Tart Collections.

Some fall focal pieces worth mentioning:

Yvonne dress ($150)

Maryse Dress ($150)

Tallie Blazer ($114)

Cecilla Vest ($176)

The Kirsten Dress ($132)

Our office raves about the multi-functional KJ Scarf ( $55) and Darla cardigan combo ($161) and we are particularly fond of the Isadora dress ($132).

Comfortable, stylish, soft to the touch are the words that come to our mind when describing Tart Collections.

Last but not least, we are thrilled with their cruelty-free-towards-animal approach and sustainable practices.

If you like our dresses, you will love our blouses. The fall collection will have you covered, and includes maxi dresses, silk chiffon, more blouses and vegan faux fur,” states Jamie Finegold.

Tart Collections’ Fall 2012 can be found at select department stores, boutiques nationwide and on line.

Special thanks to Jennifer Kreider and Holly Saunders for their help.

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