Operating from two scenic South Bay locations, Tarsan Stand Up Paddle Boarding is now offering a unique membership program enabling customers to enjoy the passion of SUP at their leisure. With the philosophy that proper education and safety will lead to a better on the water experience, Tarsan’s monthly memberships open up a new world of possibilities for outdoor recreation and workouts by providing two full service SUP destinations for Southern California paddlers. “We are looking to build trust and provide our customers with the board that works for them,” said owner Pam Smith. “Most boards in the shop can be rented which provides customers the opportunity to try out a selection of boards suitable for different types of paddling.”
Tarsan’s new membership program is a first in the SUP rental industry. With two locations to choice from, members have convenient access to both flat water paddling and surf conditions. The program removes the logistical hurdle of having to store and transport equipment in order to get involved in the sport increasingly recognized by top athletes and new comers alike for its core and endurance training benefits.
Long before ascending the podium Monday to receive the bronze medal at the Winter Olympic Games in Sochi, Julia Mancuso, the most decorated female U.S. alpine skier in Olympic history, embraced SUP as a perfect complement to her accomplishments on the slopes. “My job is to be outside. There is a lot of hard work and training involved, but that’s what I love to do,” said the California native. As Mancuso spent the offseason in Hawaii, members of the Seattle Seahawks’ high powered offense paid a visit to Tarsan’s Hermosa Beach shop last April before setting out on their march to the Super Bowl earlier this month. “Make no mistake about it, the road to the Super Bowl began in Hermosa Beach,” said Seattle’s quarterback Russell Wilson in an interview with Sports Illustrated after the game.
While the Seahawks received a VIP training session with Tarsan’s SUP Pro Brad Fyffe and founder Gene Smith, Tarsan’s shops are regularly the crossroads for recreational paddlers and professional athletes. Members of the Los Angeles Kings organization, past and present, have dropped in at Tarsan to avail themselves of advice on equipment and technique from Tarsan’s two seasoned SUP Pros, Hawaiian waterman Brad Fyffe and 404 Team Rider, James Donovan III, aka JD3. Tarsan’s attention to detail has won over customers throughout Southern California and they intend on returning the favor by offering specialty clinics from the industry’s top professionals tailored around the interests of their membership base.
Tarsan Stand Up Paddle Boarding’s two locations each exude the Hawaiian Aloha spirit and are places where one can feel comfortable hanging out. Their Hermosa Beach shop is a regular destination for some of the beach community’s dog walkers who know they are always welcome to a free cup of coffee while their canines enjoy a treat from a member of the staff. Whether you are an experienced waterman or a first time paddler, at Tarsan, everyone is welcomed as family.
Tarsan Stand Up Paddle Boarding: Tarsanstandup.com, 310-798-2200.