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Target to test run smaller store format, Target Express

Target will be test running a new smaller store format called Target Express this July.
Target will be test running a new smaller store format called Target Express this July.

Target is testing out a new store format that will bring all the features of their stores to a small scale making it more accessible. The new formatted store called Target Express will begin its testing in the hometown of Target in Minneapolis, MN right near the University of Minnesota.

The store will have all the essentials people look for in the Health & Beauty departments as well as in the Grocery department but it will also include a pharmacy, a larger selection of grab-and-go food options as well as basics in home décor and accessories to portable electronics. The Target Express store will be approximately 15% the size of a regular Target store allowing the customer on a quick shopping trip to get in and get out quickly without having to deal with long lines and long searches.

“This is an exciting opportunity to test and learn as we continue exploring new ways to meet our guests’ needs and exceed their expectations,” says John Griffith, EVP of Property Development. “Our focus is on ensuring the Target shopping experience is available when, where and how guests want it.”

Will this smaller Target Express concept be something that will take lead in the future? Considering that Walmart has a smaller Walmart Neighborhood Market for easy run in grab what you need convenience it's not hard to see this format working for Target in smaller urban neighborhoods and near college campuses.

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