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Target snubs 'Beyonce' CD due to iTunes record-breaking digital sales

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Beyonce’s new record-breaking digital, visual album won’t be available in CD form at Target stores. As Billboard reports (Dec. 16), the retail giant cited the album’s digital format release on iTunes as the reason behind its decision.

"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," Target spokesperson, Erica Julkowski said to Billboard.

Beyonce’ shook up the music business as we know it by quietly releasing her self-titled, fifth solo album exclusively to iTunes on December 13. The kicker is, there was no promotion for the album and the 32 year-old singer has been on her world tour, "The Mrs. Carter Show" since April 2013.

"While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce's new self-titled album Beyonce’,” Julkowski said.

Although the digital version of Beyonce’s new album made its debut as an iTunes exclusive, the physical CD format is expected to hit retailers, such as Walmart by Friday (Dec. 20). The retailer is aware that the physical, non-explicit “Beyonce” CD will not feature bonus or exclusive material and is "happy to be able to carry her album and support all physical music,” Walmart spokesperson, Sarah McKinney said.

According to Apple and Columbia Records, a total of 617,213 copies of “Beyonce” were sold in the U.S., while 828,773 copies were sold worldwide as of Sunday (Dec. 15) evening. An unprecedented largest single week in history in the U.S. and the iTunes Store, "Beyonce" reached No.1 on iTunes in 104 countries. Within just three days of its release, the album set sales records in the iTunes Store as being the fastest-selling album worldwide.


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