On Friday, December 13 pop icon Beyonce released her 5th self titled studio album exclusively sold via itunes and without any prior marketing or promotions. The album has brought in phenomenal numbers via itunes and according to theverge.com the self-titled video and song collection sold a whopping 828,773 copies in only three days, making it the fastest-selling album on iTunes ever. The audio and video cd is set to hit retail stores as of tomorrow but EUR reports that Target will not be one of those retail stores to carry the cd.
Target spokesperson Erica Julkowski reported to Billboard that "...at this time, Target will not be carrying Beyonce’s new self-titled album ‘Beyonce.’” Why? Julkowski explains, “at Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections.”
She went on to explain...“while there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats."
The decision could be consider as a snub toward Beyonce and her camp for not allowing the retailer to be the one-stop-exclusive-shop to carry this album as they did with her last studio album "4". EUR noted Bey has previously worked with Target to give the retailer exclusive editions of her albums. Her last studio release, 2011′s “4,” had a version exclusive to Target that came with six additional tracks. She also starred in a TV commercial for the retailer, where the singer can be heard saying “I put so much into my new album, and only Target gives you all of it.”
Although Target has decided against carrying the mega-star's album, fans who did not download the album from iTunes can head on over to Walmart who will definitely include the album in their inventory but, the less offensive version. Walmart is “happy to be able to carry her album and support all physical music,” says Walmart spokesperson Sarah McKinney. (As per Walmart’s long-standing policy, they will only carry the non-explicit version of “Beyonce.”)