The fashion world was all abuzz on Tuesday, January 14, 2014 when Target released the official lookbook documenting its collaboration with London-based label, Peter Pilotto. Calendars were already marked for the February 9, 2014 launch date, but the anticipation grew into a complete fashion-induced craze when official photographs of the collection surfaced on the web and social media accounts. (See related: Peter Pilotto announced as Target's next designer collaboration for 2014.)
The collection showcases not only apparel items but also swimwear and accessories--quite a change from the designer launches that have been released at Target before, but completely appropriate for the incoming spring and summer seasons.
The lookbook presents multiple looks that include digital prints of blues and greens, reds and oranges and abstract prints. From sunglasses to swimwear to totes, this Peter Pilotto collection is guaranteed to be going, going, gone on the day of the launch. Expect the Target website to crash and for a line to be wrapped around the store prior to the doors opening--if you haven't quite gotten the hint yet; the launch of this collection is going to be yet another epic Target designer collaboration.
View the slideshow for select images of the collection and see you at participating Target stores on February 9, 2014!