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Target offers free credit reports as apology to customers

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Target stores, the nation’s second largest department store chain, is offering some free services as an apology for its security breach, according to a Web Pro News article published on December 23, 2013.

Target admitted last week that customers’ personal information, including credit card numbers, debit card numbers, card expiration dates, etc., was exposed and potentially at risk. The data breach affects customers who shopped at Target store locations between November 27 and December 15. Online customers are safe, but those who shopped at a brick & mortar store could have had personal information stolen.

To make it up to its loyal customers, Target is offering free credit reports from all three credit reporting agencies. Target is making this offer to provide its customers a little greater peace of mind and CEO Gregg Steinhafel wants customers to know that his company accepts full responsibility.

“We want to reassure guests that they will not be held financially responsible for any credit and debit card fraud,” said Steinhafel.

For those who are directly affected by the data breach, Target is adding an additional freebie: Free fraud monitoring services. The company wants its customers to feel safe when they shop and wants to do all it can to restore confidence.

Target says the number of potential fraud victims approaches 40 million. The data breach began right around the start of the holiday shopping season and continued through mid- December. This is, of course, the busiest time of the year for retail businesses and tens of millions of Target shoppers could be affected.

Target did not try to hide the data breach or point fingers. Once the issue was known, Target management immediately notified authorities, banks, and the public. The problem has since been resolved, but Target has hired a forensic organization to find out how the breach occurred and what needs to be done to prevent such a problem in the future.

Those who shopped at Target during the affected time period are advised to analyze credit card and bank statements carefully and take advantage of the free credit reports for their own security and personal financial management.

Want to find more money saving tips, financial advice, and consumer discounts? Visit Money Saving Parent today!

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