Target announced Tuesday its stores will now match prices of products found on the websites of major competitors, as well as in print advertising.
The retailer started its first price-matching program in 2009, but did not try matching online prices until this holiday season as a special promotion. The new permanent policy matches prices from Amazon.com, BabiesRUs.com, BestBuy.com, ToysRUs.com, Walmart.com and their own Target.com.
“We know that our guests often compare prices online," said Gregg Steinhafel, Target Chairman, President and CEO. "With our new Price Match Policy and the additional five percent savings guests receive when they use their REDcard, Target provides an unbeatable value.”
To match an online price, shoppers are asked to bring proof of the price at the competitor either by printing it out or showing the item on a smartphone to Guest Services. For print ads, it must be the original ad. The competitor's item must be the same exact item (brand, size, color, etc.), and must have a date showing the price is valid at the same time of purchase.
Exclusions include services, Black Friday ads, items sold by third-party sellers, clearance items, prices exclusive to members, and products in which the discount does not include the actual price (like percent off or buy one, get one in which the original price or final price is not listed).
Shoppers are limited to one price match per identical item. Coupons are allowed on price matched items. For more details, see Target's policy, available online.
In South Jersey, there are Target stores in Burlington, Cherry Hill, Delran, Deptford, Evesham, Mt. Laurel, Sewell, Turnersville and Voorhees.
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