Target dress apology: Large dress color named for hefty mammal, 'manatee gray'

Target apologized after offering a dress on their website in “dark heather gray” for regular size dresses, but calling the dress with the same color “manatee gray” for the larger size. This didn't sit well with folks across the Internet. The name of the color seemed to denote something larger, having the same effect as if they were to call the color of the larger dress, elephant gray.

According to the Inquistr on Thursday, April 4, 2013, the execs from Target apologized for this “oversight” and they reported they were working on updating their website so the dress color reflected the same for all sizes.

This was a bit of a slap in the face for women who are overweight, but in all fairness, the manatee gray color is used as a color description for quite a few of Target's other items, like towels, rain boots and shirts that sport the hue of gray. If the shirts in small sizes and large sizes alike are all labeled manatee gray in color, then this wouldn't be considered offensive.

When the manatee gray is reserved for the bigger size shirts while the smaller size shirts of the same exact color are labeled dark heater gray, then you can probably see where some could find this offensive. The “discrepancy,” as Target calls it, will be fixed shortly and they also apologized for any “discomfort” this might have caused any of the visitors to their website.