![A Target dress, otherwise named "Dark Heather Gray", was named "Manatee" for plus sizes.](http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/21/56/21566b6273a76834ab9a47ec2b201837.png?itok=MsHlwpwW "A Target dress, otherwise named "Dark Heather Gray", was named "Manatee" for plus sizes.")
Target apologized Thursday for an error on their website that described a plus-size gray dress as "Manatee" Fox News reports.
The same dress in regular sizes was labeled “Dark Heather Gray,” leaving online shoppers wondering just what the retailer was trying to imply with their word choice.
The color switch was noticed by online shopper Susan Clemens, who promptly captured images of the color titles and tweeted it at Target.
The "Manatee Grey" version of the Mossimo Women's Plus-Size Kimono Maxi Dress does not currently appear on Target.com, suggesting that the company took the item down until the color name could be changed appropriately.
Forbes got an even clearer response from Target plus an explanation. According to Target spokesman Joshua Thomas, “Manatee Gray" is a standard color name used across Target products, plus-size and otherwise. Unfortunately there were two teams of buyers responsible for the two dresses, meaning they each chose different color names without consulting with one another.
Target managed a slightly more graceful response than Urban Outfitters, which also ran into trouble when naming the color of a garment. Back in 2010, Urban Outfitters sold a t-shirt labeled "Obama/Black." After criticism, the store pulled the offending item and told the press, "We screwed up, and are sincerely sorry."
Comments