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Taking Out the Measuring Tape: How Online Reputation Ties in With Customer Sales

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One of the greatest challenges for businesses in the past few years has been measuring the digital results of their social-media and online reputation management efforts. Whether you’re a Fortune 500 company or a small startup, you can address this situation with confidence if you keep a few simple rules in mind. Define your own goals and identify your strengths and weaknesses to give yourself a good start. Results are an important aspect of any social-media marketing campaign. It’s a tough balance to meet the desires of your audience while still insisting that they purchase your inventory.

Customer service will always be a major priority in your business and it should be communicated to everyone associated with your operations. If you develop a social-media policy, follow it to a tee. You can easily avoid most online reputation problems simply by using good sense in all your consumer interactions. When a consumer has an issue with your service or product, what will they do? Do they email you or access your website? Actually, the most common first maneuver will be to perform a Google search. Google and other search engines are considered to be the prime location for most answers. It makes sense that you’d want to Google to provide an accurate reflection of your business.

Whether you are managing your business or yourself, it’s important to manage your online reputation.
The benefits of engaging prospective customers with your content are undeniable. Using digital tools properly will lead to more traffic on your website. Videos and photos provide visual support of your services and products, making it much easier for customers to understand your particular offerings. Once you have a better feel for the terms that properly reflect what your customers are looking for, consider paid listening tools. In the meantime, Google Alerts serves as a perfect resource for determining when and where customers are talking about you.

Develop policies and guidelines so you and others in your organization will engage consistently and respectfully with potential customers via digital and social means: The more time you can spend calmly considering worst-case scenarios before they happen, the more likely you’ll be able to avoid them for your company. What else have you found valuable in managing online reputation?


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