When believer Ruan Oosthuizen self-published his first non-fiction book in 2013, he learned how difficult marketing can be without the backing of a big publishing house. His research led him to understand the mire an author can fall into, just trying to get the word out about a book.
In March, he began work on a Christian book and found that there are even fewer resources out there for Christian authors. As a professional blogger (the topic of his first books), he understood the importance of getting the word out to the public, and he didn’t find many avenues dedicated to Christian books.
“I immediately realized that this must be a gap in the market that anyone dedicated enough should be able to fill. The idea behind Christian Book Blogger was born,” says Oosthuizen.
He gathered a team of reviewers to put together the content for the kickoff of the new site on Sept. 5. An independent book review site, Christian Book Blogger also aims to provide exclusive interviews and eventually provide other author services for Christian authors. Oosthuizen reached out to some of the Christian authors he had met earlier on Facebook writers’ groups and shared his vision for a Christ-centered book blog. He freely admits that he hasn’t connected with all his dream authors yet.
“I’d absolutely jump at the opportunity to work with authors like Francine Rivers, Paula Moldenhauer, Susan May Warren and then of course, who wouldn’t want to work with the Joyce Meyers, John C. Maxwells and the Joel Osteens out there? Who knows, maybe one day…”
His goal is simple: “to become THE go-to brand for Christian authors when they need help with the marketing of their books.” He hopes to replicate the success of secular sites like Kirkus for his Christian site.
With the launch of this new player on the blogger field, Christian authors and readers have a savvy resource in the publishing world.
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