The Grand Theft Auto franchise has never been in danger of releasing annual entries of the popular open-world crime series. However, speaking to MCV on Feb 17, Take-Two CEO Strauss Zelnick now admits that there is now even less pressure to begin launching yearly installments of the GTA since the series is now even more capable of sustaining itself in between title releases thanks to the increased revenue brought in from Grand Theft Auto V’s multiplayer mode.
In addition to added micro-sales provided by GTA Online, Zelnick also pointed out that DLC add-ons help prolong the life cycle of any single title’s potential. Publisher Take-Two Interactive notes that this strategy is now available in today’s market and didn’t exist in years past.
A few years ago, we’d launch a title, it would be sold physically, then we would sell catalogue versions of it. Today we launch a title, and often – if not always – put out DLC. We’ve talked about recurrent consumer spending, where we have offerings where fans can engage and spend money on an on-going basis.
Rockstar Games’ Grand Theft Auto V is out now only on the Xbox 360 and Playstation 3. In the game’s single-player campaign, players take control of three different protagonists as they execute a series of heist robberies across Los Santos. The story mode will be expanded in the future thanks to DLC releases. However, the publisher hopes to further expand the life of GTA V through the game’s multiplayer mode, GTA Online.