Skip to main content
  1. Tech
  2. Games
  3. Consoles

Take-Two: GTA Online microtransactions not for capitalizing on GTA 5 multiplayer

See also

Take-Two CEO Strauss Zelnick believes that the microtransactions in the Grand Theft Auto 5 online multiplayer GTA Online aren’t there to “extract value” from the Rockstar Games juggernaut, but rather to give gamers a “fantastic experience,” according to a report today from VG 24/7.

In a call with investors, Zelnick said that the microtransactions exist in the GTA 5 multiplayer not to make profit off the popular game but to “delight consumers.”

“As you know, GTA Online is a free to play experience, and there (are) opportunities for recurrent consumer spending within the game, and no obligation of course,” Zelnick said.

Zelnick said that keeping customers happy –– whether they chose to spend money on GTA Online or not –– is the key to the economic success of the GTA 5 multiplayer.

“You know, as long as people keep loving GTA Online it’s going to be great for us,” Zelnick said.

During the same talk with investors, Zelnick revealed that Take-Two had sold more 32.5 million copies of GTA 5 in 2013. You can read that full Examiner report by clicking here.

Zelnick also announced that on the heels of GTA 5’s success, Rockstar had shipped more than 250 million copies of games since being founded in 1998. You can read that full Examiner report by clicking here.

Advertisement

Don't Miss

  • Massive
    Ubisoft Massive exclusive: 'The Division', PS4 & Xbox One, Activision to Ubisoft & more
    Camera
    Games Exclusive
  • iPhone
    Get your wallet ready: The next iPhone could cost $100 more than your last one
    Video
    Tech Buzz
  • Civ
    Need to catch up on 'Sid Meier's Civilization'? Here is everything you need to know
    Camera
    Games Feature
  • Google Glass
    See how Google Glass is letting sick kids go to the zoo without leaving the hospital
    Tech News
  • Upcoming
    These are 2014's biggest PS4, Xbox One and Wii U games
    Camera
    Games Feature
  • Google
    Google has filed for a patent to develop contact lenses capable of taking photos
    Video
    Headlines

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!