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Take-Two: GTA Online microtransactions not for capitalizing on GTA 5 multiplayer

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Take-Two CEO Strauss Zelnick believes that the microtransactions in the Grand Theft Auto 5 online multiplayer GTA Online aren’t there to “extract value” from the Rockstar Games juggernaut, but rather to give gamers a “fantastic experience,” according to a report today from VG 24/7.

In a call with investors, Zelnick said that the microtransactions exist in the GTA 5 multiplayer not to make profit off the popular game but to “delight consumers.”

“As you know, GTA Online is a free to play experience, and there (are) opportunities for recurrent consumer spending within the game, and no obligation of course,” Zelnick said.

Zelnick said that keeping customers happy –– whether they chose to spend money on GTA Online or not –– is the key to the economic success of the GTA 5 multiplayer.

“You know, as long as people keep loving GTA Online it’s going to be great for us,” Zelnick said.

During the same talk with investors, Zelnick revealed that Take-Two had sold more 32.5 million copies of GTA 5 in 2013. You can read that full Examiner report by clicking here.

Zelnick also announced that on the heels of GTA 5’s success, Rockstar had shipped more than 250 million copies of games since being founded in 1998. You can read that full Examiner report by clicking here.


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