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Take-Two CEO on 'GTA V': 'GTA is the standard bearer in the industry'

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GTA V launched last September and it only took about three days on the market before GTA V hit the $1 billion sales mark. While it's unlikely the game will have a repeat performance when it launches for PS4, Xbox One and PC later this year, Take-Two still has high hopes.

GTA is one of the biggest names and franchises in the gaming industry today, that's undeniable. Take-Two Interactive's CEO Strauss Zelnick recently spoke about GTA V and the franchise overall. He believes GTA is the leader of the gaming industry when it comes to brands.

"It’s a massive market and an amazing title. GTA is the standard bearer in the industry. How can you buy a next-gen console and not want to play GTA on it?

"We really are driven by our passion for the business. I know it sounds hard to believe from capitalists, which we also are, but what keeps us up at night and gets us here early in the morning and makes us excited, is that we pride ourselves on making the best interactive entertainment in the business," Zelnick said.

As anyone who is familiar with the gaming industry will tell you, GTA is the most popular brand around. It just is and its sales speak for itself. With GTA V having already sold 34 million units, it is not only astounding, but shatters records in countless demographics.

Zelnick spoke a bit about the total number of people on earth who haven't bought GTA V yet, and jokingly said they have "6.9 billion people left to address." While that's obviously a statement born more from the company's drive to sell the game and less about a literal goal, it shows the way Take-Two views GTA.

At E3 2014, GTA V was announced for the PS4, Xbox One and PC. While we still do not have a release date for the game, Rockstar Games is said to be working on a new version of the game that will "blow consumers away," according to Zelnick at least. Rockstar is known for releasing quality games, so we do not doubt the validity of Zelnick's statement at all. We'll keep you updated on the latest surrounding GTA V on new-gen as information surfaces.

Thanks, MCV!

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