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Tag Heuer opens its New York flagship store in perfect style

Earlier this week, luxury swiss watchmaker Tag Heuer hosted an opening party at The Museum of Modern Art in Midtown Manhattan to celebrate the arrival of its New York Flagship store on Fifth Avenue. Cameron Diaz, the brand’s ambassador, attended the event and said a few words about why she partnered with the brand and how excited she is about the brand’s new journey. She was wearing the TAG Heuer Aquaracer rose gold watch and looked stunning. Tag Heuer's CEO Stephane Linder was also present and thanked the crowd for being part of such an important moment in Tag Heuer’s history. Guests were served canapés, Veuve Clicquot champagne, and other assorted cocktails, while DJ Eve spun the evening’s tunes.

Cameron Diaz and Stephane Linder
Lesley Reider

During the event, there was also a series of performances by a group of talented acrobats. The venue was decorated with Tag Heuer branding and the crowd definitely loved all the occurrences that were taking place. What a memorable evening filled with style and entertainment!

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