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Taco Bell to open early for breakfast

Taco Bell store front
Taco Bell store front
Photo by Kevork Djansezian/Getty Images

Have you seen the commercials where a bunch of men named Ronald McDonald approve Taco Bell’s new breakfast menu yet?

If you haven’t, you should know that Taco Bell will be opening at 7 a.m. now with a whole new menu geared at people on their way to work and school.

The new menu will feature items like an “A.M. Crunchwrap”, a “Waffle Taco,” and of course a Breakfast Burrito.

“Breakfast is the fastest growing day part in QSR, and until now, consumers have been stuck with the same, old breakfast sandwich choices everywhere they turn,” said Brian Niccol, President, Taco Bell Corp. “We intend to break the boring breakfast routine by making mornings fun again. By reinventing the traditional tastes of breakfast in a way that only Taco Bell can, we’ll give America a fresh new perspective on classic breakfast, with the value we’re famous for. And we’ll support it with a marketing campaign that challenges the status quo.”

QSR stands for Quick Service Restaurant, and refers to Taco Bell and their competitors like McDonald’s and Burger King.

The full menu:

Bacon or Sausage A.M. Crunchwrap®: All the classic breakfast tastes like fluffy scrambled eggs, real cheddar cheese, your choice of flavorful bacon or a hearty sausage patty, and a golden crispy hash brown wrapped and grilled in a warm flour tortilla, so it’s an all-in-one breakfast good to go. Suggested price: $2.49
Bacon or Sausage Waffle Taco: A warm waffle wrapped around flavorful bacon or a hearty sausage patty and fluffy scrambled eggs, served with a side of sweet syrup. Suggested price: $1.99
Bacon or Sausage Breakfast Burrito: Flavorful bacon or delicious sausage, fluffy scrambled eggs and lots of warm, melted cheddar cheese, all wrapped up in a warm flour tortilla. Suggested price: $1.69
Bacon or Sausage A.M. Grilled Taco: Fluffy scrambled eggs, melted cheddar cheese and flavorful sausage or bacon folded in a warm tortilla and grilled for portability. Suggested price: $1.00
Steak & Egg Burrito: Fluffy scrambled eggs, lots of warm, melted cheddar cheese and marinated premium thick cut steak, all wrapped up in a warm flour tortilla. Suggested price: $2.49
Sausage Flatbread Melt: Warm flatbread filled with a delicious sausage patty and real cheddar cheese, and then grilled to melted perfection. Suggested price: $1.00
Cinnabon® Delights™: Warm, golden bite-sized pastries filled with Cinnabon® frosting and covered with Makara® cinnamon sugar. Suggested price for 2: $1.00; 4: $1.49; 12-pack: $4.49
Hash Brown: A golden crispy potato hash brown. Suggested price: $1.00
Orange Juice: Tropicana 100% orange juice. Suggested price: $1.99
Premium Hot Coffee: Premium Rainforest Alliance certified™ hot coffee made with 100% Arabica beans. Suggested price: $1.49