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Taco Bell to launch Waffle Taco, Crunchwrap in national breakfast menu release

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Fans of Taco Bell’s FourthMeal may have another meal to look forward to: breakfast.

Taco Bell announced earlier today in a press release that the Taco Bell breakfast menu featuring an assortment of portable breakfast items will be released March 27 nationwide.

The breakfast menu will be served from 7 a.m. until 11 a.m. and will be offered at more than 5,500 stores across the nation. Items like the Waffle Taco, a sausage patty (or bacon) wrapped with cheese and scrambled eggs tucked inside a waffle will be offered on the breakfast menu.

Other breakfast items include the A.M. Crunchwrap (a soft tortilla stuffed with scrambled eggs, hash brown, cheese and the customer’s choice of bacon, steak or sausage patty), a breakfast bacon and egg burrito and the A.M. Grilled Taco. Customers in the mood for a sweet breakfast item can opt for the Cinnabon Delights, a four-pack of donut pastries filled with Cinnabon frosting.

Taco Bell’s entrance into the fast-food breakfast market is an attempt to remain competitive in the quick-service restaurant industry. According to Taco Bell President Brian Niccol, the breakfast demand has existed for a while, “Fans already like to come to Taco Bell for lunch and dinner, and they share with us their love of late night. Now they’re not just asking, but telling us they want Taco Bell Breakfast”.

Taco Bell first began testing the Taco Waffle and other breakfast items one year ago in select California restaurants and then expanded to 100 restaurants in three major cities. The Taco Waffle, at 89 cents, was a top-seller amongst the California restaurants during the product testing runs.



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