Taco Bell’s Feed the Beat music program has supported more than 600 up-and-coming artists on tour since 2006. On Sunday, the program introduced “Hello Everywhere,” a documentary film directed by Sam Jones. The 50-minute film provides an exclusive look at the indie success stories of Passion Pit and emerging band Wildcat! Wildcat!.
The film offers viewers behind-the-scenes access and candid interviews. The rockumentary also features performances from several bands at SXSW. Fans can watch the entire film on FeedtheBeat.com and on YouTube.
“We saw an incredible opportunity to bring together two Feed the Beat artists – both who embody the definition of Live Más everyday – with Sam Jones for an event in front of thousands of fans online and at SXSW 2013 to create ‘Hello Everywhere,’” said Brian Niccol, president of Taco Bell Corp.
“Feed The Beat evolved from our friends and fans’ love of music, and Jones has done a tremendous job capturing behind-the-scenes footage and fan-made content to create an intriguing experience that tells the stories and passion it takes to reach your dreams,” adds Niccol.
Taco Bell is leveraging its social media following to bring exposure to emerging bands and artists around the United States. The company also hopes that its efforts to support indie groups will continue to resonate with music fans at the grassroots level. To support the rockumentary, Taco Bell will premiere a 30-second television spot during MTV’s Video Music Awards.
Director Sam Jones explains: “The name of the film ‘Hello Everywhere’ takes the familiar local greeting from bands on stage and updates it for the socially-connected world we live in, which is what the documentary uncovers through story after story from fans and Passion Pit and Wildcat! Wildcat!.”
Jones adds: “The film will give fans and other up-and-coming artists a unique look at the evolving road to success bands experience in this new age of discovery for the music industry.”