A Taco Bell anti-veggie ad was pulled today after the fast-food restaurant received a wave of complaints for its mockery of veggies. A report posted today at NBC News says the "Center for Science in the Public Interest," which is a health advocacy group, "urged people to tweet their complaints" which resulted in the Taco Bell commercial being pulled.
So what was so wrong with the Taco Bell anti-veggie ad? Apparently the it annoyed health-conscious consumers and nutritionists because it shows Taco Bell 12-pack's with a voice-over that says bringing a vegetable tray to a party is "like punting on fourth and one." The commercial further says "people secretly hate guests who bring vegetables to parties."
"It’s bad enough that there aren’t many ads on television for broccoli, kale or carrots. The last thing healthy fruits and vegetables needed was to be the subject of attack ads," says CSPI's nutrition policy director, Margo Wottan.
Taco Bell pulled the anti-veggie ad after they received the barrage of complaints, and Rob Poetsch, a Taco Bell spokesman, said they "didn't want anyone to misinterpret the intent of the ad."
Wottan quickly responded to the pulled advertisement:
"Thanks to Taco Bell for responding with record speed to address nutritionists’ and consumers’ concern over this ad campaign."
So what are the lessons to be learned in all this? Do not pick on veggies! Also, bringing that veggie platter to the Super Bowl 2013 is a must! The ranch dip in the center goes great with wings.
Comments