Since the launch of the PlayStation Vita in February 2012, the portable console has been subject to lackluster sales due, in part, to the emergence of gaming with mobile devices like smartphones and tablets, according to a report today from VG 24/7.
In an interview with the website, Sony UK managing director Fergal Gara said the company had hoped to see higher sales figures for the PS Vita, but pointed to the difference between the market in which the handheld entered and the one in which it was designed.
“The market Vita entered was more complicated than it was when the console was originally thought about and designed,” Gara said. “Games on tablets and phones have changed the marketplace and people can’t carry too many things around at one time.”
Gara said that in researching whether to purchase the PS Vita or not, consumers weigh the factor that many of these mobile devices service multiple functions, which he says will “always be appealing.”
“The truth is that the number of people that want the core experience (that the PS Vita offers) is not as big as the number that simply want any sort of game available on the move …” Gara said.
However, the emergence of the PS4 has seemed to boost the visibility of the PS Vita because of its compatibility with the next-gen console, something Sony looked at in designing the portable handheld device.
However, Gara cautioned that Sony needs to make a clear message that the “Vita is a console in its own right,” aside from being a “great partner to the PS4.”