You are only at your best when you are using the best tools possible! Recently, I wrote an article titled “Táve- photography studio management software at it's best” that focused on managing and organizing your photography business workflow.
While at Imaging USA 2014 in Phoenix, AZ this past week, I had an opportunity to speak with the Táve founders Jason Pirkey and Adrian Ziemkowski. We talked about their upcoming release Táve 2014.1 and how the software has grown since its inception and the new changes in this latest release. Ziemkowski, who was very excited about the release, mentioned that Táve 2014.1 is going to offer more features that integrated financial reporting, job tracking tools, as well as a more intuitive navigation and interface. And, the company has now expanded it's market reach to “videographers, musicians, photo booth rental companies, event planners, and even salons.”
Yesterday Táve released screen shots of the new interfaces in their users group on Facebook and the improvements looked impressive. Good companies listen to the needs of their clients and Pirkey and Ziemkowski have done just that. Pirkey told me that they created the Táve Facebook users group to monitor and address the needs of theirs clients more effectively and that it has paid off for them, there's never a shortage of interactions. The newly designed interface is a direct reflection of subscriber comments and suggestions. Pirkey did mention that it was a challenge keeping up with all the responses but it has helped them to refine the program.
I have used the Táve (as a paying customer) since 2010 and the changes are leaps and bounds from the beginnings. As a commercial photographer who relies heavily on Táve for tracking clients, financial reporting, and communications I am looking forward to the increased value the program is going to offer in Táve 2014.1