T-mobile is heating up its marketing campaigns to compete with AT&T, Verizon and Sprint more aggressively than ever. An ad has suggested T-Mobile will pay for customers to switch to its service, reported The Verge on Jan. 8, 2014. A T-Mobile banner which was discovered by Droid Life apparently confirms that T-Mobile will pay for an entire family's Early Termination Fee (ETF) if they switch to its network.
T-Mobile's eccentric CEO, John Legere, is anticipated to be planning to use his firm's Consumer and Electronics show press conference to announce a plan that will make it easy to switch from competitive carriers. At first it was thought this offer was going to simply target T-mobile's stiffest competitor, AT&T, but now it appears the offer is being made to switch from any other major carrier. It is said customers will be able to switch up to five lines from AT&T, Verizon, or Sprint and have their ETF covered.
T-mobile has unveiled plans to cover fees charged for early termination by the other major carriers for new customers, reports The New York Times on Jan. 8, 2014. These fees generally run more than $300. Under this offer a customer can receive up to $650 in credit after trading in a phone. Legere has said, “Customers tell me repeatedly, I love what you’re doing, I wish I could switch, but I’m handcuffed.” It sure looks like T-mobile, which is the fourth largest carrier in the United States at this time, is making a strong bid to shake up it's competitors by offering to take those handcuffs off of new customers. MandelMall.com offers T-Mobile smartphones from Amazon for sale online.