T-Mobile, the nation's fourth-largest wireless company, has made the decision to stop carrying stockpiles of BlackBerry devices in retail stores. The carrier announced on Wednesday that customers will still be able to test BlackBerry handsets in some locations, but they will be demo units only.
If a person wants to actually order one of the devices, they will have to either go online or have the device shipped to the local store for pick-up.
The move is yet another blow for BlackBerry, which announced earlier this week it will transition to being a privately held firm in a $4.7 billion transaction with Fairfax Capital. The company's new BlackBerry 10 operating system has struggled to gain traction in the U.S. since launching earlier this year.
Other major carriers, including market-leaders AT&T and Verizon, have confirmed that they will continue to stock BlackBerry products for the foreseeable future.
Dropping BlackBerry may simply be a sign that T-Mobile plans to accelerate their move away from business customers and towards servicing the general consumer market with lower cost phone options, a tactic the company has been pursuing in recent months.
In October of 2012, T-Mobile announced a deal to acquire pay-as-you-go carrier MetroPCS.
As part of a plan to win back lost customers, BlackBerry is rolling out their first ever 5-inch smartphone, the BlackBerry Z30, in October. The phone features a high-capacity battery, large screen, and high-quality speakers. It will be BlackBerry's flagship device and marketed as a direct competitor to Samsung's Galaxy S4 and the iPhone 5S.