Sunday March 10, 2013, Mashable announced that Marvel Digital Comics will be launching intelligent audio tracks that will seamlessly integrate with all of Marvel's Digital Comics on mobile devices, tablets, and computers.
Marvel Comics is calling this new adventure Project Gama. They released a preview of Project Gama at SXSW yesterday. Marvel will be debuting these intelligent audio tracks in all of their digital comics later this year. The music planning company CORD collaborated directly with Marvel to make this project a reality for Marvel Digital Comics.
The audio tracks to each of the comics will have no lyrics and will fully integrate with the reading of the digital comic. It's also driven by the events in the comic, but it will not speed up if the user decides to flip through the comic pages quickly. Marvel Comics has created true "adaptive audio" for their comics.
Many Marvel comic book authors are already huge fans of Project Gama. Numerous authors have already provided audio tracks that they would like to see play with their comic. Also, there will no extra cost for these tracks passed onto the reader. Most of Marvel's Digital Comics cost 99 cents per issue and will remain at that price for awhile.
Marvel Editor-in-Chief Axel Alonso shared his thoughts on Project Gama at SXSW and the rise of the digital comic and Marvel's commitment to print and digital complementing each other:
Digital is exploding. Marvel has always been a forefront of innovation. We want to find as many ways to get comics in peoples’ hands as possible.”
We see digital comics as being complimentary to print and we believe this can potentially drive people toward print.”
Marvel is also launching a SXSW promotion: Marvel #1. From Sunday March 10 through March 12, the publisher is offering over 700 free, digital Number 1 titles for dozens of fans' favorite characters. They’ll be available on iOS and Android devices."