Big markets boost business success. That is becoming a big advantage for swim club commercial fitness programs that promote lifelong fitness with low impact exercises. Participants range in age from nine to ninety – an exceptionally large market only pro league spectator sports can match. Regular aquagym exercise also helps to reduce cellulite. This highly profitable market segment is growing as many baby boomers experience cellulite firsthand.
The swimming concepts business of “Aquarapid” has built a steady following for aquagym classes at “All Round Fitness.” Based in Rome, this club is one of the leading training facilities for many top ranked synchronized swimmers. The “Aquarapid” builds off many time tested success steps based on synchronized swimming regimens:
- Synchronization of movement with music
- Variation of pace and intensity
- Utilizing water buoyancy to make rigorous movements and fitness routines less strenuous
- Increasing stamina and endurance
The support of water buoyancy also makes aquagym programs easier for participants not yet conditioned to rigorous exercise. The warm-up routine of walking forward and backward to fast-paced music in equally fast paces is made easier by streaming jets of water. The core exercise regimens use lightweight floatable barbells and mini-rafts. These enable multiple repetitions without straining muscles the way that many free weight workout programs do. This approach also helps to condition areas of the body that often do not get much exercise in everyday routines.
The low impact approach of “Aquagym” exercise is producing encouraging results in the fight against cellulite. Initial trials are showing that three hours of pool exercises based on synchronized swimming training and conditioning can reduce or even eliminate cellulite. Think about it. Did you ever see a synchronized swimmer with cellulite? No. This creative application of sports science is creating a good business opportunity that pays a valuable dividend – lifelong fitness.