Whiplash White IPA is being added to the Atlanta, Ga. brewery's seasonal line-up in between (or, to some extent, alongside) Festive Ale and Happy Ending Imperial Stout. Festive Ale is available October-December, Whiplash will be available from November-February, and Happy Ending is generally available from late December-early March.
Whiplash's label copy gives away the beer's style:
What happens when a 500-year-old Belgian style ale gets rear-ended by a truckload of American hops? It gives ya one heck of an ambulance-chasing brew. Whiplash is SweetWater’s dry hopped version of a pale Belgian ale. This white IPA gives off subtle notes from the Belgian yeast complimented by a citrus and piney hop finish.
"White IPA" is a relatively new style hybrid that's becoming more and more popular with American craft brewers. Generally combining the Belgian Witbier and IPA styles, White IPA is often a refreshing change of pace from some regular IPA variants, adding a bit of softness that generally accompanies wheat beers. While this style (recently) tends to be a summertime staple, White IPAs are creeping into the wintry mix as well. Witbiers are not unheard of as winter seasonals (take Bell's Winter White, for instance), and with the immense popularity of IPA, it shouldn't come as much of a surprise that this hybrid style is putting on the snow shoes as well -- New Belgium Brewing, for instance, released Accumulation Ale as their winter seasonal this year, which falls squarely in the White IPA style.
SweetWater's take on the White IPA style utilizes a different yeast strain than most variants, and so should stand as a fit alternative to others in the style category, particularly during the winter season. According to the brewery, Whiplash is
[w]ell balanced at 6.2% ABV and 55 IBUs, [...] brewed with a variety of grains including a heavy dose of wheat and caramel malts; hopped with Bravo, Ahtanum, Centennial and Cascade; and dry hopped with Ahtanum, Centennial and Simcoe. This brew will have drinkers turning heads (slowly), but will only stick around until February.
Whiplash will be available in 12-ounce bottles in six-packs and in the Tackle Box mixed 12-pack. Expect it to hit Augusta area shelves within the next week or so.