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Sweet Auburn Music Fest

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During the early twentieth century, renowned activist, civic, and political leader, John Wesley Dobbs, named Auburn Avenue “Sweet Auburn” because it was the richest African American street in the world.

In its heyday, Auburn Avenue was the hub of economic growth, empowerment, and prosperity for African American’s. The street was lined with churches, barbershops, banks, restaurants, and fashionable night clubs for well-known entertainers to come and perform.

As with most inner city areas, Auburn Avenue eventually succumb to crime, neglect, abandonment, and homelessness when families and businesses began to relocate to more upscale addresses.

In 1976, Auburn Avenue was designated a National Historic Landmark. Atlanta residents and visitors alike can explore the MLK National Historic Site, the Apex Museum, or attend workshops, book readings/signings at the Auburn Avenue Research Library. People can also partake in a walking tour of the street where they will find many of the old buildings are still standing and landmark labeled for historical reference and preservation.

In the spirit of preservation, the Sweet Auburn Music Fest strives to promote business, unity, and pride while attempting to bridge the age, gender, socioeconomic, and color barriers that tend to so easily divide a community, and a nation. And what better way to bring people from all walks of life together than through food, shopping, and music?

The Sweet Auburn Music Fest is a free, rain or shine event, which will take place Saturday, October 8, 2011 from 12:00 – 8:00 pm, and Sunday, October 9, 2011 from 1:00 – 8:00 pm.



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