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Swarovski and Pineda Covalin celebrate International Women’s Day

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Pineda Covalin and Swarovski hosted a beautiful event at the New Museum, in honor of International Women's Day, featuring many elements of the Mexican culture that the fashion house is famously known for on on March 19. The event kicked off with a wonderful traditional Mexican duet with operatic voices singing in their native language. The event showcased some exquisite beaded silk scarves, crystal-studded silk clutches and a few full looks around the room. The light jazz in the background complimented the browsing and social buzz quite well, and created the perfect atmosphere for the event. The scarves showcased around the room displayed beautiful colors, abstract shapes and designs. Many of the scarves had a kaleidoscope feel to it, as it had a geometric feel to it, though still followed no visible pattern. Swarovski element crystals adorned every scarf in their famous immaculately faceted beads and rhinestones.

The designers were then congratulated on the importance of female empowerment. They questioned how the world could advance if half its population were held back and encouraged the audience to be aware of the long journey ahead to achieve gender equality worldwide. Though the movement has momentum at the moment, there is still much to be done so every woman can enjoy fundamental rights and freedom. Not only is International Women's day a day to celebrate the path we have come so far, it is also to reflect on areas of improvement and actions that need to be taken.

The party was also to celebrate the new store opening for the brand, and can be found at 107 Mercer St. in New York City. This is a pivotal moment for the brand as it has become an international name, but still keeping its core elements of traditional Mexican culture at the heart of all their work.

Special guests included performance artist Marina Abramović and Mexican jazz singer Magos Herrera. Notable attendees included actress Ana de la Reguera, former first lady of Mexico Margarita Zavala and more.

Vivian Chen contributed reporting.

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