In the latest round of sponsorship announcements in advance of the Daytona 500, on Wednesday, Feb. 7 Swan Racing announced that Speed Stick GEAR will be sponsoring Cole Whitt and the No. 26 Toyota for NASCAR's marquee event. To kick off the relationship, Speed Stick ® will film a multi-part documentary series that will chronicle the rookie's preparation and in-car experience during this year's Great American Race on February 23rd.
Whitt, 22, is a candidate for the Sunoco Rookie of the Year award and will be competing in one of the toughest rookie classes ever.
"Nothing is more heart-pounding than driving 200 miles per hour, just inches apart – especially in front of tens of millions of people," said Whitt. "Preparation is everything. My crew, my car and my body have to perform at an advanced level."
Speed Stick® GEAR™, now available at mass retail and grocery stores nationwide, is a new line of antiperspirants with DRYCORE™ technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions imaginable – like racing in the Daytona 500.
"Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," said Bill Van Da Graaf. "We are so excited to be able to capture and share it as a way to inspire guys to face life head-on."
Visit Speed Stick's YouTube channel on March 1st, 2014 to watch the documentary series chronicling every step of Whitt's journey from the Swan Racing team headquarters in North Carolina to the Daytona 500 checkered flag.
Over the next couple weeks, this column will strive to provide full coverage of the events leading up to the Great American Race at the end of February, including a possible interview with the head of the CJ Mears Gang himself, Casey Mears, as well as other members of the NASCAR garage.
The NASCAR Sprint Cup Series season opens with the Daytona 500 in Daytona Beach, Fla., on Feb. 23. The race will be televised live on FOX at 1 p.m. ET. The cars will also be on track throughout the "SpeedWeeks" leading up to the "Great American Race," including the Budweiser Duels qualifying races, which will be televised live on Feb. 20 at 7 p.m. ET on FOX Sports 1.
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