In the latest round of sponsorship announcements in advance of the Daytona 500, on Wednesday, Feb. 7 Swan Racing announced that Speed Stick GEAR would be sponsoring Cole Whitt and the No. 26 Toyota for NASCAR's marquee event. To kick off the relationship, Speed Stick ® filmed a multi-part documentary series that chronicles the rookie's preparation and in-car experience during this year's Great American Race on February 23rd.
Whitt, 22, is a candidate for the Sunoco Rookie of the Year award and will be competing in one of the toughest rookie classes ever.
"Nothing is more heart-pounding than driving 200 miles per hour, just inches apart – especially in front of tens of millions of people," said Whitt. "Preparation is everything. My crew, my car and my body have to perform at an advanced level."
Speed Stick® GEAR™, now available at mass retail and grocery stores nationwide, is a new line of antiperspirants with DRYCORE™ technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions imaginable – like racing in the Daytona 500.
"Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," said Bill Van Da Graaf. "We are so excited to be able to capture and share it as a way to inspire guys to face life head-on."
Visit Speed Stick's YouTube channel to watch the documentary series chronicling every step of Whitt's journey from the Swan Racing team headquarters in North Carolina to the Daytona 500 checkered flag.
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