SWAGG celebrates unveiling at CES with Kid Rock Concert at The Joint in the Hard Rock Hotel

Kid Rock

SWAGG celebrates unveiling at CES with Kid Rock Concert at The Joint at Hard Rock Hotel and Casino

On the second day of CES  (Consumer Electronics Show) Qualcomm celebrated its launch of SWAGG, an exciting new mobile solution, with a VIP party and concert featuring Kid Rock at the new Joint concert venue inside the Hard Rock Hotel and Casino.

Celebrity attendees included reality star Khloe Kardashian, American Idol judge Kara DioGuardi, actor Mario Lopez, comedian David Spade, model/actress/entertainer Carmen Electra, alternative pop/rock singer Jessica Tonder and Kevin Farley, brother of the late comedian/actor Chris Farley.  Also seen enjoying the concert was actor Richard Dreyfuss.

SWAGG allows consumers to conduct smart, efficient and rewarding transactions on the go – changing the way they interact with their favorite brands and retailers.  In place of overstuffed wallets, consumers can purchase, share and exchange gift cards; receive and redeem personalized offers; view loyalty points or balances for rewards program accounts, share content with other SWAGG users and more – all from the convenience of a mobile device. SWAGG is expected to be available for consumers by the end of 2010.

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