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Survey Shows Internet a Growing Matchmaker

Internet matchmaking: Your stock is rising.
Internet matchmaking: Your stock is rising.
Ferran Traite Soler

A recent survey compiled by Michael Rosenfeld, a sociology professor at Stanford, shows that online matchmaking and social networking sites have reached the top, when it comes to finding new partners - outdoing boutique matchmakers and even friends.

The survey of 3,009 individuals in current relationships of any length revealed that 32% were introduced to their partners by a friend. 

However, a surprising percentage - those who had met their partners within the past two years - met them online.  Twenty-six percent of heterosexual singles and 61% of homosexuals found love on popular dating sites such as Match.com and Plentyoffish.com

In stark contrast, only 13% had met their partners through family, while workplace  hookups were even less common. (The old adage, "You don't stick your pen in the company ink?" It's still true.)

Why the shift?

Rise in social networking According to Rosenfeld, "The Internet is the one social arena that is unambiguously gaining in importance over time."  Perusing personals and relying on social websites such as Facebook and Twitter to network and make connections has become more commonplace and is an attractive venue for professionals with busy work schedules. 

Customized matchmaking. In addition, it gives you a chance to screen partners before beginning a relationship.  The compatibility surveys available at registration are intended to filter the dating pool and provide you matches relevant to you on multiple levels.

Still looking for a more personal approach to dating? Consider services that combine scheduled dates for clients with online browsing, i.e. DateandDash or Chicago-based Meaningful Matches.

Before you dive in, check out my tips on internet dating and professional matchmaking.

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