According to a national survey administered by Kraft Cheese, 96 percent of American dads cook for themselves or others every week.
Dads surveyed expressed an interest in mixing up their menus, with nearly half (46 percent) saying they'd like to expand the recipes in their regular rotation. Dads also listed cheese as a key ingredient to making most meals better, second to fresh herbs.
"We understand that moms and dads approach meal time differently," says Barry Calpino, Vice President, Breakthrough Innovation, Kraft Foods. "Both are looking for inspiration, but not necessarily through the same channels or to the same end. We're excited to learn more about dads and how we can have some fun, and add some value, in their kitchens."
Key Findings
“Kraft Cheese invited dads to share their opinions about what, why and how they are currently cooking.
- Dads Dig Dinner: When it comes to meal preference, an overwhelming 63 percent of dads enjoy cooking dinner; 22 percent prefer cooking breakfast and 7 percent prefer lunch.
- Appetite for Chicken: The most common meals in regular rotation are chicken (84 percent), pasta (74 percent), sandwiches (67 percent) and burgers (64 percent).
- Daring Dads: More than half (58 percent) of dads surveyed say they are adventurous or spontaneous in the kitchen.
- Cheesy Goodness: According to the majority of dads, their favorite type of cheese to eat or cook with is Cheddar (24 percent) followed by Mozzarella (17 percent), American (10 percent) and Parmesan (10 percent). “
Visit www.kraftcheese.com for recipe ideas.
