According to a recent nationwide study conducted by LG Electronics, 95 percent of homeowners stated they would be willing to give up something they enjoy for 12 months in exchange for upgraded kitchen appliances. Shockingly, nearly one in five (18 percent) of those surveyed would forgo sex, and more than one in four (27 percent) of those who are married would give up winning fights with their spouse! Here are some of the results of that survey we thought you might find interesting.
" ...one in five (18 percent) of those surveyed would forgo sex ..."
Americans Eager To Upgrade Kitchen Appliances: Key Insights from Nationwide Consumer Study
* A new nationwide survey from finds that the majority of homeowners lack pride in their kitchen, with only 12 percent saying they like to show off the room. At the same time, the study, commissioned by leading appliance manufacturer LG Electronics, showed that 25 percent describe the kitchen as the central point for the family.
* Upgraded kitchen appliances are in such high demand that 95 percent of homeowners would even be willing to give up something they enjoy for 12 months, including winning fights with their spouses (27 percent) and sex (18 percent), to receive upgraded appliances.
* 53 percent of respondents describe their kitchen as outdated and 58 percent say their kitchen doesn’t have all the appliances they need. As a result, 69 percent plan on updating their kitchen.
* More than half (53 percent) of all homeowners would describe their kitchen as outdated and nearly six in 10 (58 percent) say they do not have all the appliances they need.
* Almost seven in 10 (69 percent) homeowners plan to update their kitchen and two-thirds (66 percent) of them say they will do so in the next two years.
* The vast majority (67) percent of homeowners consider the refrigerator their most crucial home appliance; however, many are unhappy with their current model. Chief complaints among homeowners include a lack of freezer and storage space, food expiring quickly from deficient cooling, and a desire for more energy efficiency.
* The majority (51 percent) of homeowners have ovens that lack a self-cleaning function and have to spend significant amounts of time cleaning their oven by hand. Almost a third (32 percent) say they’ve had to cook a meal in shifts due to a lack of cooking space in their oven ranges, and 50 percent state their oven doesn’t cook food evenly.
* When dishes don’t come out clean, 37 percent of homeowners blame the dishwasher. Nearly eight in 10 respondents who own a dishwasher (78 percent) complain the appliance doesn’t leave the silverware or dishes spotless. More than a quarter (28 percent) of those respondents who use a dishwasher wipe down or scrub their dishes before loading them in the machine.
* Dishwasher design is also an issue with more than half of respondents (58 percent) reporting it doesn’t fit all the dishes their household uses on a daily basis and 42 percent complaining it is difficult to load.
Survey Methodology: The LG Appliances Survey was conducted by Kelton between Nov. 12 and Nov. 18, 2013, among 1,032 Americans ages 18 and over who own a home, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.