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Survey Monkey

Recently, the Cobb Chamber conducted an online survey using Survey Monkey as part of their CobbEDGE initiative. The online survey closed July 11.

At the time, Chamber COO Deming Bass wrote to Chamber members, "The goal is to hear your thoughts on Cobb County's competitiveness. The survey asks you to rate different elements of the area's business climate, education system, infrastructure, quality of life and economy."

James J Bason, PhD, Director of UGA Survey Center and author of study linked above recently wrote of the CobbEDGE Survey Monkey initiative:

"Regarding the Chamber method of gathering community input, what they are doing is a convenience sample, so they cannot extrapolate to the general community with known precision (e.g. they can’t speak about a sampling error).

That doesn’t necessarily mean the data don’t have some value, it is just that the data they do have are the views of THOSE PEOPLE WHO CHOSE TO VISIT THE WEB SITE AND COMPLETE THE SURVEY.

They cannot say these data are representative of the community because probability sampling was not used to cover the entire population."

The TSPLOST media campaign is beginning to heat up. Will more numbers be cooked?


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